A peon's critique on Philippine ads. I usually find myself complaining about local ads whether it's on the newspaper, radio, television, etc. Of course, there are some exceptional ones that really get the message through to their target market and make a strong advance in fighting for mind-share, but some are just off.
Monday, January 24, 2011
Mabuhay Miles Credit Card - a short note on billboards
There's one in C5 and another one in NLEX. The billboard of Mabuhay Miles fails to realize that people will be driving by their ad and wont ahve any time to stop or slowdown to read the fine print, and a lot of fine print there is. As a hard and fast rule, billboards should be very graphic heavy and communicate through layout and color, too many elements will only serve to clutter what you really want to say. More so if the additional clutter is in the form of words or sentences. Keep billboards concise, leave the details for print and the net.
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