From what I've seen and heard, this is a radio and in-store campaign. The store banderitas and balloon arcs are eye catching and supplemented with an eye pleasing display of their inks on the shelves helps a lot to really make their presence felt. On the radio side, this is where the push comes to shove. It starts out good with a clear message, clean VO and cute but attention grabbing cut to emphasize the cost cutting efficiency of these ink systems. Then comes the corporate guys, hard sell and crude wanting to plug in all the additional details about the ink, where its available, suking tindahan stuff. Cut the ad cost in half my ass, the ending spiel defeated itself by providing too much information, and making the ad longer than it should be. Changing the system changes everything sounds good, but they should have left the details with the sales guys doing the activation on the store side. sheesh.
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