A peon's critique on Philippine ads. I usually find myself complaining about local ads whether it's on the newspaper, radio, television, etc. Of course, there are some exceptional ones that really get the message through to their target market and make a strong advance in fighting for mind-share, but some are just off.
Sunday, February 20, 2011
Pond's facial cleanser and detox cream
Pretty decent and running on the radio waves. It starts out with a sleazy male VO personifying a bar of normal bathroom soap in one and a pimple scar in another. It works very well as the talent chosen to voice really makes the sleaze come out, you could already picture what the guy looks like until the turn of the radio ad revealing the product advantage of the Pond's products. Something fresh versus the normal slew of jingles and overly informative ads.
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