Coke already has a slew of good and clean ads to its name, very carefully studying the core of the brand and relaying what coke stands for in the lives of people. In their most recent television Ad featuring Moymoy palaboy, the brrrr tvc takes on a slightly different angle on Coke. Albeit the focus on energizing refreshment seems to be off from Coke's regular sling on authenticity or the real thing, the TVC has good presence and entertainment value. The younger characters of the ad seem to be a bit more fit with a Pepsi ad, but who cares as they've been an absentee for the longest time on above the line channels. Moving from very mellow TVC's with Nikki Gil, Santa Claus and the Bottle and Bottle cap gang, Coke works to grow as a brand. This aggressive advance on the youth market, tries to slam the proverbial stake into Pepsi's claim for the younger market or next generation. And choosing a brand ambassador such as Moymoy Palaboy who's youtube antics characterize today's internet centric lifestyle has made Coke an undeniable part of the Philippine lifestyle.
But wait, there's also the crappy radio ad that follows their win on the boob tube. Its a jingle that comes on as somethign that's pretty difficult to understand. It took me a few times listening to this gibberish before i realized there's the open happiness lines and open cocacola in the lines. A big mistake to not clearly delineate what brand they are promoting. At first I was thinking if the ad was for a construction firm or insurance company, the usual in-house ads that have too much to say and sound like they were recorded in company's pantry. And for heck's sake, can they make it less obvious that the melody was ripped out of Katy Perry's California Girls? Fail.
